Our Association markets to a stable group of customers and tourists coming in Catbalogan. Because souvenirs have stories of love and comforting thoughts of loved ones as they stop by the pasalubong center is a big part of the selling process. Tourists, foreign or local are both predictable when it comes to their buying habits. Therefore they always think about what their loved ones would like and not anything else. Of course, seeing familiar handcrafts make them buy for themselves which is always a big part and an upsell on our side.

The pasalubong center has been doing business since 2009. It has been influencing all small entrepreneurs in our area to promote the Philippines tourism and support local products. Therefore the workers are aiming to make Samar on top in Pasalubong Industry in the Philippines.


To advance every product of its member and its market condition through quality programs and services of the of the Association from product servicing, product research, and market handling.


The Association of Samar Producers will be the producers of choice for the best product and highest quality in Samar. The Association will be a producer-centered organization. Gearing the best wardrobe in marketing excellence united in its commitment. Serving its market universe for the economic advancement of all its Member.


The Association of Samar Producers ( ASaP) is a group of producers/companies of the different municipalities and cities of Samar. It was organized in February 2009 and duly registered with the DOLE under Registration Certificate Number RO800-SFO-0911-RWA-129 dated November 12, 2009.

The members of ASaP had undergone different skills, technology, management, business and marketing training conducted by the DTI, DOST and other government agencies in progress of their management capabilities.

It was on August 2011, when the provincial government provided the Samar Provincial MSME Development Center (SPMSMEDC). A building which is now the Samar SMED Pasalubong Center managed by the members of the Association.

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